Following the company’s flood preparedness announcement in October, CelcomDigi Berhad (CelcomDigi) has activated its nationwide flood relief efforts to ensure those affected remain safe, connected and supported. In collaboration with the Malaysian Relief Agency (MRA) and Malaysian Red Crescent (MRC), the company has commenced the delivery of essential aid and connectivity solutions to several temporary relief centres (Pusat Pemindahan Sementara – PPS) nationwide to benefit more than 50,000 affected people.
Teams have deployed 60 charging stations and 80 WiFi units across relief centres in eight states to keep families connected with loved ones and access essential communication services. The company’s 24/7 operations teams are also on standby to swiftly deploy power generators to base stations in flood-hit areas, ensuring minimal disruption to network services.
Beyond connectivity, CelcomDigi has enabled MRA with four-wheel drive (4WD) vehicles, rescue boats and volunteers to help residents stranded in severely flooded areas. In parallel, the company has activated its Flash-SMS broadcast, enhanced with AI-powered postcode targeting to ensure timely alerts reach customers in flood-risk areas. To date over 5.1 million flash-smses have been broadcasted to alert families.
Essential household and personal supplies are being distributed to support families during their stay at relief centres. Alongside company-led aid, employees have also contributed cooking essentials and food packs as a gesture of their personal support. Other relief packages also include general relief kits, female dignity kits, ready-to-eat meals, baby care packs, and bedding sets—items selected to provide comfort and meet immediate needs.
CelcomDigi is working with the government and relevant agencies for more coordinated relief efforts. The company has also readied its resources and employees to support more Malaysians nationwide – whether customers, dealers, or partners – during this time of need. 
In tandem with these efforts, a refreshed Flood Preparedness Kit that includes updated safety guidelines and practical checklist is made available in English and Bahasa Malaysia via CelcomDigi’s social media platforms and on CelcomDigi app.
