KUALA LUMPUR: CelcomDigi Berhad has appointed Grey (Malaysia), GrowthOps Asia, and M&C Saatchi as its new brand agency partners, as the company enters a transformative phase aimed at accelerating growth and enhancing customer-centric innovation.
The three agencies were selected for their robust strategic acumen, creative capabilities, and agile execution, aligned with CelcomDigi’s commitment to future-focused, tech-driven marketing solutions. The collaboration will support key business areas as the company sharpens its strategic positioning in a rapidly evolving digital landscape.
“This collaboration comes at a pivotal time, as digitalisation and emerging technologies reshape how we operate,” said a CelcomDigi spokesperson. “We are excited to work with our new agency partners to realise our vision of becoming a customer-driven, strategy-led, best-in-class solutions provider.”
The company underscored its commitment to developing competencies in artificial intelligence (AI) and advanced technologies, with a focus on transforming its people, processes, and organisational structure to remain competitive.
CelcomDigi also expressed gratitude to its outgoing agency partners, acknowledging their contributions and long-standing support in building the company’s brand over the years.
