CelcomDigi has announced the appointment of Mohammad Sajjad Hasib as its new Chief Consumer Business Officer, effective 1 April. The appointment follows a comprehensive selection process that considered both internal and external candidates.
Sajjad brings with him 25 years of experience in the telecommunications industry. He most recently served as Special Advisor to Telenor Nordic’s Commercial team. Prior to that, he spent five years as Chief Marketing Officer (CMO) at Grameenphone, where he led the consumer business to consistent market share growth.
With extensive experience across the commercial value chain, Sajjad is recognised for his strong end-to-end approach in building customer-focused and scalable businesses. His track record includes driving sustainable growth through disciplined commercial execution and strategic marketing leadership.
CelcomDigi said Sajjad’s appointment reflects the company’s continued commitment to strengthening its consumer segment and delivering greater value to customers nationwide.
The company looks forward to welcoming Sajjad to its leadership team as it continues to reinforce its position as Malaysia’s trusted connectivity and digital solutions partner.
