KUALA LUMPUR: In a landmark move to democratise investing in Malaysia, CGS International Securities Malaysia Sdn. Bhd. (CGS MY) has officially launched fractional share trading on Bursa Malaysia via its new digital platform, UP—marking the first time such a feature is available on the local bourse.
Officiated by Malaysia’s Minister of Finance II, Datuk Seri Amir Hamzah Azizan, the launch underscores a key aspiration of the Malaysia MADANI Economy Framework to widen capital market access to the masses.
“By removing critical barriers like high cost and minimum board lot requirements, this initiative allows anyone with a digital device and internet connection to own a stake in Malaysia’s top companies,” said Datuk Seri Amir Hamzah. “This market-first innovation is a testament to what’s possible through strong collaboration between regulators and market players.”
Also present at the launch were top representatives from the Securities Commission Malaysia, Bursa Malaysia, and CGS International, including Carol Fong, GCEO of CGS International, and Azizah Mohd Yatim, CEO of CGS MY.
Investing Made Simple with UP
UP is CGS MY’s next-generation trading platform, designed with an intuitive user interface and equipped with award-winning insights, competitive fees, and a suite of educational resources. Aimed at young and first-time investors, UP enables users to build diversified portfolios with as little as $1.
“Fractional trading is a game-changer,” said Carol Fong. “ASEAN’s young, enterprising population is eager to grow their income through smart investments. UP is here to support that journey—not just in Malaysia, but across the region.”
The platform includes SaveUP, a regular savings plan that allows users to automate investments at their preferred frequency, reinforcing long-term wealth-building habits. Users can set personalised goals and start with a low monthly investment, making the stock market more accessible than ever.
Empowering with Education
To guide users through their investing journey, UP offers curated financial education through its ‘Discover’ and ‘Education’ sections. These feature simplified investing fundamentals and insights from CGS International’s research team, supporting informed decision-making.
Boosting Financial Literacy with the ASEAN Investment Challenge
The launch also coincided with the ASEAN Investment Challenge (AIC) 2025, a regional competition designed to promote investment literacy among students. Now entering its third edition, the challenge has expanded to the Philippines, making it the only student investment challenge in the region backed by all local exchanges in participating countries.
“We hope to empower more young Malaysians and first-time investors through tools that make investing less daunting,” said Azizah Mohd Yatim. “Coupled with our educational efforts like AIC, we’re working to equip the next generation with the confidence and knowledge to secure their financial future.”
UP is now available for download on the App Store and Google Play.
For more information, visit: https://cgsi.com.my/up
