Shanghai has become home to China’s first-ever Legoland Resort, marking a significant milestone for the Lego Group and Merlin Entertainments as they expand their global footprint in one of the world’s most dynamic family entertainment markets. The resort officially opened its doors on Saturday with the unveiling of Dada, a striking 26-metre Lego figure that now serves as the park’s towering greeter.
Constructed with an extraordinary 85 million Lego bricks, the Shanghai Legoland Resort joins a network of 11 parks worldwide. The development represents a strategic collaboration between Merlin Entertainments, the Lego Group and the Shanghai government, aligning with the city’s ambition to strengthen its cultural and tourism offerings.
A key highlight of the park is Miniland, an immersive attraction that recreates famous landmarks from around the globe entirely in Lego form. Chinese cultural icons such as Beijing’s Temple of Heaven and Shanghai’s iconic Bund waterfront feature prominently, alongside a boat tour that navigates a meticulously crafted Lego version of a historic Chinese water town.
“My first impression is it is a good recreation, like a real fairyland of Lego,” said Ji Yujia, a Lego enthusiast who attended the grand opening.
The resort’s launch not only enhances the regional leisure landscape but also signals a strong commitment to China’s growing demand for high-quality family entertainment destinations.
-AP
