KUALA LUMPUR, China’s Shenzhen Shengzhiyuan Technology Co Ltd is eyeing the Malaysian market with its cutting-edge intelligent traffic solutions, aiming to improve urban transportation efficiency and safety.
The company, which specialises in smart traffic management systems, artificial intelligence, and big data applications, said Malaysia is seen as a key market in Southeast Asia given its rapid urbanisation and infrastructure development.
Its overseas business development director, Michael Jiang, said Shengzhiyuan’s solutions include adaptive traffic signal control, real-time traffic monitoring, and integrated command platforms, which can help reduce congestion, optimise road usage, and enhance commuter experience.
“Malaysia is accelerating smart city initiatives, and our technology is aligned with these efforts. We are committed to local partnerships and knowledge transfer,” he told Bernama.
He added that the company is currently engaging with Malaysian stakeholders including city councils, government agencies, and private developers to explore collaboration opportunities.
Founded in 2014, Shengzhiyuan has implemented smart traffic projects in over 100 Chinese cities and several overseas markets, including the Middle East and Central Asia.
Jiang said Malaysia could benefit from the company’s expertise, especially in addressing challenges like traffic congestion, road safety, and carbon emissions reduction.