KUCHING: Sarawak-based telecommunications provider Cloud Telecom has officially introduced its flagship mobile application, eSIMM ROAM, at the Sarawak Trade and Tourism Office Singapore (Statos), positioning the innovation as a game-changer in the international roaming landscape.
Leveraging embedded SIM (eSIM) technology, the app is designed to eliminate the persistent challenges associated with global mobile connectivity. The platform offers users a seamless, transparent, and cost-effective alternative to traditional roaming, enabling instant mobile access in more than 140 countries. The company aims to expand coverage to 180 destinations in the near future.
“With the app, there will be no more sky-high bills, no more physical SIM cards, and no more connectivity headaches for globetrotters,” stated Statos. The technology is expected to revolutionise how travellers and professionals stay connected globally.
As the first Sarawak-based provider to launch a global app-based eSIM service, Cloud Telecom believes the shift towards eSIM will soon make traditional roaming obsolete. Users can activate international data plans with just a few taps, negating the need for local SIM cards and removing the risk of unexpected charges.
“This market trend is a complete shift of paradigm, not only inevitable but irreversible,” said the company. eSIMM ROAM was developed in response to the escalating global demand for mobile solutions that are both seamless and economical.
Designed for both consumers and small-to-medium enterprises (SMEs), the platform offers comprehensive features including 24/7 customer support, real-time data usage tracking, and instant top-up capabilities. All services are integrated within a single platform, delivering a scalable and future-proof solution.
The application is available for download via the App Store and Google Play, including in China. Users benefit from enhanced flexibility, with the ability to browse, purchase, install, and activate data plans directly from the app without the need for physical SIM cards.
According to Frank Hwong, Vice-President of Cloud Telecom, more than 40 million users worldwide switched from conventional roaming services to eSIM technology in the past year alone.
“By the end of 2025, we estimate that one to two billion smartphones globally will support eSIM technology,” Hwong added, citing substantial projected growth in global adoption.
Positioned as an all-in-one solution for managing overseas communication, eSIMM ROAM targets both individual travellers and business users seeking dependable and scalable global connectivity.
Cloud Telecom is actively expanding its reach through the launch of its Channel Partner Programme. The initiative invites SMEs, influencers, and individual entrepreneurs to partner with the company and tap into the rapidly growing demand for eSIM services.
-The Borneo Post
