Collektr, Asia-Pacific’s leading livestream auction platform for collectibles, has appointed Tunku Alizakri Raja Muhammad Alias as its chairman. This milestone reinforces Collektr’s vision to spearhead the rapidly evolving collectibles market, leveraging livestream commerce to create seamless and engaging trading experiences across the APAC region.
Tunku Alizakri brings decades of leadership experience, having driven transformative growth in global and regional organizations. His expertise will be instrumental in shaping a dynamic ecosystem for collectors, investors, and sellers. The Asia-Pacific collectibles market is poised for significant expansion, fueled by livestreaming, AI-driven technologies, and increasing collector engagement—placing Collektr in a prime position to capitalize on this growing sector.
As of 2024, the global collectibles market is valued at $484.6 billion (RM2 trillion) and is projected to grow at an annual rate of 6.2%, surpassing $1 trillion (RM4.4 trillion) by 2033.
[RM1 = US$0.22]
APAC accounts for approximately 30% of the global collectibles market, generating $91.8 billion in 2024. Growth in key markets like Malaysia, Singapore, and Thailand is expected to continue at a CAGR of 6.4%. Livestream commerce in APAC surged to $125 billion in 2023, with China alone contributing $104 billion, underscoring the transformative potential of livestream-based collectibles trading in the region.
Malaysia’s e-commerce sector is projected to grow at a 14% CAGR, exceeding $11.3 billion by 2027, with collectibles emerging as one of the fastest-growing categories. This highlights Malaysia’s pivotal role in integrating culture and commerce in the digital economy.
Southeast Asia’s e-commerce market is expected to reach $230 billion by 2027, driven by the rapid adoption of livestream commerce in Malaysia, Singapore, and Thailand. Malaysia’s livestream commerce segment alone is projected to reach $1.5 billion by 2027, solidifying its role as a key regional player.
“Livestream commerce is the future of how people connect, transact, and build communities,” said Tunku Alizakri. “Collektr is uniquely positioned to bridge passions and commerce in this rapidly growing industry. I’m excited to collaborate with the team to shape the collectibles sector and redefine what is possible in the new economy.”
He also emphasized the importance of a supportive business environment, particularly in AI-driven industries, and the role Collektr can play in creating opportunities for gig workers in this evolving landscape.
“Appointing Tunku Alizakri marks the next phase of our growth journey,” said Adlin Yusman, CEO of Collektr. “We aim to attract strategic investors, establish physical spaces for the collectibles community, and integrate cutting-edge technology to enhance the user experience. As we scale across APAC, we hope to demonstrate how this sector can become a major contributor to the region’s economy.”
With livestream commerce gaining momentum and driving greater consumer engagement, Collektr is poised to transform how collectibles are traded, expanding both market opportunities and cultural connections. The company’s mission is to revolutionize the collectibles trading experience by bringing transparency, trust, and excitement to the process.
Under Tunku Alizakri’s leadership, Collektr invites investors, partners, and collectors to help shape a future where livestream commerce and collectibles intersect, fostering both business growth and cultural enrichment.
A visionary leader, Tunku Alizakri has a proven track record in governance, strategy, and transformative change. As the former CEO of the Employees Provident Fund (EPF), he spearheaded modernization efforts that significantly enhanced financial returns for millions of Malaysian workers. He has also served as chairman of MAVCAP and Penjana Kapital, playing a pivotal role in advancing Malaysia’s venture capital and startup ecosystem.
Additionally, he holds board positions at some of Malaysia’s most influential organizations, including Petronas Dagangan Berhad, Bumi Armada Berhad, Prudential BSN Takaful, and RAM Holdings Berhad (RAM Rating Services Berhad), where he provides strategic insights to drive growth and governance excellence.
