SHANGHAI: EternityX, a leading AI-powered marketing platform specialising in Chinese audience engagement, is accelerating its global expansion strategy with a sharpened focus on empowering brands to navigate and connect with Chinese consumers across APAC, MENA, and Europe.
In a rapidly globalising economy where digital engagement and cross-border trade continue to evolve, EternityX positions itself as a strategic bridge between East and West. The company is committed to helping international brands become China-ready—equipping them with the insights, strategies, and digital capabilities needed to build long-term relevance in the Chinese market and beyond.
As China continues to play a pivotal role in global commerce, initiatives like the Regional Comprehensive Economic Partnership (RCEP), the Belt and Road Initiative (BRI), and ongoing EU-China dialogues are reinforcing the importance of cross-border collaborations. These relationships are particularly critical across industries such as luxury, hospitality, finance, and digital commerce.
Empowering Brands Through Data and Cultural Intelligence
“Engaging Chinese audiences in today’s global economy requires more than market access—it demands a data-driven strategy that reflects the evolving trade landscape and digital ecosystems,” said Charlene Ree, CEO of EternityX. “Our platform provides the infrastructure and cultural intelligence businesses need to scale effectively—whether they’re Chinese brands going global or international brands looking to strengthen their foothold in China.”
Ree emphasised EternityX’s approach of leveraging behavioural AI and market foresight to guide brands through the growth cycle of finding the right audience, delivering the right message, and choosing the right channel. “It’s not just about conversions—it’s about building meaningful connections that lead to lasting brand trust.”
Strategic Leadership and Global Growth
EternityX’s expansion is backed by a leadership team with deep-rooted expertise in Chinese media, digital transformation, and cross-border marketing. The company maintains a strong presence in China, Hong Kong, Singapore, Thailand, Australia, and the MENA region.
Recent strategic hires, including Deric Wong as Chief Business Officer (Global), Jean Kniss Loh as Chief Marketing Officer (Global), and Max Lee as Global Partner for China Media Integration, reflect EternityX’s commitment to delivering strategic growth and innovation in key markets.
As global demand for Chinese consumer engagement intensifies, EternityX is well-positioned to lead the way—driving measurable outcomes for brands aiming to achieve sustainable growth and market leadership.
