Felicity, an AI-powered game-tech company, has established Felicity Labs Pte. Ltd. in Singapore as its Southeast Asia headquarters. The new hub will spearhead acquisitions and regional operations, with a goal of doubling growth by March 2026.
From Singapore, Felicity will expand studio partnerships and grow its regional user base to over 2 million players, with Vietnam and Thailand highlighted as priority markets. The company said the move will enhance its access to the region’s game development ecosystem and support its broader global expansion strategy.
Over the next 12 to 18 months, Felicity will invest $1 million to build a leadership team, hire key talent, and expand its footprint across Asia-Pacific. With existing operations in India and Türkiye, and now Singapore, the company plans to acquire more gaming IPs, broaden its player base, and strengthen its developer network in the region.
Felicity has raised $3.7 million across two funding rounds — a $700,000 pre-seed round backed by DeVC, Swiggy founders, Kunal Shah, and other angel investors, followed by a $3 million seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital.
“APAC is home to 1.5 billion gamers and a $70 billion market. We see this as an opportunity to engage with local talent, partners and communities in a region that is shaping the future of gaming,” said Anurag Choudhary, founder and CEO of Felicity.
