PETALING JAYA: Leading the transformation of Malaysia’s tile industry, Feruni today launched its refreshed brand and announced partnerships with designers, revealing an extensive collection of 175 masterfully crafted tile designs. The immersive event, “Discover New Art Forms with Feruni,” held at the company’s headquarters, gathered over 100 luminaries, including property developers, architects, interior designers, and artists.
With the rebranding, Feruni’s vision is now to become the world’s most disruptive tile maker and designer, transforming living and working spaces, inspiring customers, delivering joy to employees, and enriching communities. The new tagline, “Where Every Tile Is A Work of Art,” will guide the company’s evolution, reflecting its commitment to innovation and quality.
Dato’ C.C. Ngei, Feruni’s CEO and an award-winning entrepreneur, stated, “Feruni’s journey has always been about doing things differently and transforming Malaysia’s tile industry. Our reputation as a pioneer is built on delivering a world-class customer experience, offering the latest tile trends, and introducing innovative designs that ignite our customers’ imaginations.”
“With today’s rebranding, Feruni is strategically positioned to lead the industry with disruptive creativity, collaborations, and competence. We are ready to spread our wings confidently as a future-proof and future-ready Feruni,” he added.
As part of the “The Art and The Artist” platform, Feruni collaborated with Valhalla Garage to tile a Porsche 911, creating “The Art 911.” Executed by Studio Feruni, this project showcases a gradual spread of tiles over the Porsche, maintaining both aesthetic and mechanical integrity, making it a unique creation.
Another exciting reveal was the Mandi Bunga Collection, a collaboration with Nala Designs, founded by Lisette Scheers. This collection features Malaysian fruit flowers such as dragon fruit, rambutan, durian, mangosteen, and starfruit on large format tiles, reflecting Scheers’ commitment to preserving Malaysian heritage through unique patterns and motifs.
Scheers expressed, “I’m delighted to celebrate our collaboration with Feruni. Their innovative tile craftsmanship has allowed us to translate the Mandi Bunga designs into stunning architectural elements that can transform living spaces. I hope this collection inspires Malaysians to create tranquil sanctuaries in their homes.”
Feruni’s scale-up strategy includes positioning itself as a Design Studio, collaborating with local artists and designers across industries. The company plans to expand into new markets, starting with South-East Asia, followed by Asia, and eventually the rest of the world. Additionally, Feruni will revamp its retail footprint with the Feruni Retail Store 2.0 format, starting at its headquarters and rolling out nationwide.
For more details on Feruni’s disruptive journey in the tile industry, visit [Feruni](https://www.feruni.com).