SINGAPORE – Mainboard-listed Food Empire has announced a partnership with AirAsia to co-develop and launch a new line of ready-to-drink beverages inspired by Southeast Asian flavours.
The collaboration, formalised through a memorandum of understanding between Food Empire’s subsidiary Empire International and AirAsia’s Santan Food Services, was revealed on Thursday (July 17).
AirAsia CEO Tony Fernandes said the partnership aims to produce beverages that reflect the region’s unique cultural identity and heritage.
The first product under this collaboration will be a Vietnamese iced coffee, set to be sold on AirAsia flights and across retail outlets in the region under the Santan brand.
Both companies also plan to explore future co-branded and private-label ventures. They noted the product range will be developed with modern consumer trends in mind, including healthier, lower-sugar options that retain authentic flavours.
