KUALA LUMPUR: Hari Raya celebration is the annual key practice of Zakat-alFitr, a charitable donation given to those in need to ensure everyone can partake in the festivities regardless of their financial circumstances. It demonstrates the spirit of compassion and solidarity among Muslims, with many supporting those less fortunate, strengthening the sense of community and togetherness. In line with this act of kindness, TOP, the No.1 detergent brand in Malaysia1 proudly launches the #TOPBerkongsiRezeki campaign, which will run exclusively at MYDIN from 1st March to 31st April 2025.
This heartfelt initiative aims to provide Raya celebrants the opportunity to give sadaqah (voluntary charity), which holds a special significance during the holy month of Ramadan, as it is believed the rewards for good deeds are multiplied during this blessed month. As such, celebrants are encouraged to engage in various forms of charity, including Raya necessity to those in poverty and offering financial assistance to those in need.
#TOPBerkongsiRezeki hopes to gather help from generous Malaysians to support underprivileged communities through a combination of cash donations, product contributions, and social engagement proceeds. These charitable contributions will ensure children, women, and families in need are being taken care of during this festive season.
During the campaign period, RM0.10 from each purchase of TOP detergent at MYDIN will be donated to charitable organizations, such as MYDIN Prihatin, Rumah Aman Children’s Home and Rumah Safiyyah. Total funds raised will be distributed as RM20,000 in cash, plus RM2,000 worth of TOP products will be given to charity homes and shelters.
Additionally, TOP will donate RM0.50 for every ‘like’ clicked for TOP Silky Miracle video on the brand’s Malaysia Facebook. This initiative aims to drive more awareness and participation in this meaningful campaign to support those in need. Link : https://www.facebook.com/TOPdetergentMY
