Greentronics Technology Bhd’s fleet management-focused subsidiary, Mpire Mobility Sdn Bhd, has formed a strategic partnership with Thai Paiboon Insurance Public Company Limited (TPB) to tap into rising cross-border travel between Malaysia and Thailand.
In a statement, the group — which operates across property development and construction, fleet management and financing services — said the collaboration aims to introduce digital insurance solutions for Malaysian motorists travelling to Thailand.
Greentronics Technology Bhd executive chairman Datuk Billy Goh Soo Wee (left) and Thai Paiboon Insurance Public Company Limited managing director Eugene Foong (right).
TPB is a leading general insurer for Malaysian vehicles entering southern Thailand and holds the largest portfolio in this segment.
Under the partnership, TPB’s Malaysian customers will gain access to Mpire Mobility’s one-stop automotive service, repair and maintenance platform, which connects vehicle owners directly to authorised workshops for servicing and repair.
Greentronics executive chairman Datuk Billy Goh Soo Wee said the partnership marks a significant milestone for both Mpire Mobility and the group, as it enters Thailand’s digital insurance market.
“Through this collaboration, we will continue to expand the Mpire Mobility business while capitalising on growing Malaysia-Thailand cross-border travel,” he said.
Since its launch in 2024, Mpire Mobility has installed telematics systems in more than 1,000 vehicles and onboarded over 10,000 users onto its Jom MyServis ecosystem, he added.
Meanwhile, TPB managing director Eugene Foong said the partnership underscores the insurer’s commitment to enhancing customer protection through digital innovation and practical cross-border solutions.
By working with Mpire Mobility, TPB is able to extend its insurance services beyond national borders, offering Malaysian motorists travelling in Thailand greater clarity, confidence and support in the event of an accident.
He added that the integration of digital platforms and coordinated aftersales processes will improve communication, streamline claims handling and deliver a more seamless customer experience.
