Frozen food distributor Guan Huat Seng Holdings Bhd is set to expand its retail footprint in the Klang Valley and Johor following its upcoming listing on the ACE Market.
The company’s initial public offering (IPO) has been priced at 25 sen per share, and it is scheduled to make its debut on the ACE Market on Jan 22.
Managing director Yeo Tien Ee
Speaking to reporters after the launch of the group’s prospectus on Monday, managing director Yeo Tien Ee said Guan Huat Seng currently operates only one retail outlet in Melaka. As part of its post-listing growth strategy, the group plans to open two new retail outlets in the Klang Valley in the second half of 2026, followed by one outlet in Johor in 2027.
According to Yeo, the expansion aims to strengthen brand visibility, enhance customer engagement, and provide better support to its existing customer base.
In addition to retail expansion, Guan Huat Seng plans to develop a new integrated complex in Melaka, which will be partly funded by proceeds from the IPO. The group is also in the process of setting up a new factory in Krubong to manufacture flavouring products.
Both the integrated complex and the new Krubong facility are expected to be completed by the third and fourth quarters of 2028, as outlined in the prospectus.
The group is also targeting younger consumers by introducing more convenience-based, ready-to-cook products, in line with changing consumption trends.
“We will be expanding our product range beyond sauces, spices, seasonings and condiments, while also focusing on new markets that show strong growth potential beyond Malaysia,” Yeo said.
Currently, Guan Huat Seng’s key overseas markets include China, Hong Kong, Korea, Singapore, Thailand and Australia. For the period under review, the domestic market contributed RM82.38 million, or 88.47% of total revenue, while the international market accounted for RM10.74 million, or 11.53%.
For the financial year ended July 31, 2025, the group recorded a net profit of RM7.23 million on the back of RM93.11 million in revenue, reflecting steady demand for its products both locally and overseas.
