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Harley-Davidson Inks Product Distribution Deal With Didi Resources

KUALA LUMPUR: American motorcycle manufacturer Harley-Davidson signed a motorcycle, parts and accessories, apparel and licensed products distribution agreement with Didi Resources Sdn Bhd (DRSB) for Malaysia, effective 1 January 2024.

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Under the agreement, DRSB will be the exclusive distributor of Harley-Davidson motorcycles and will provide after-sales service through a network of Harley-Davidson brand-exclusive dealers in Malaysia. DRSB will also be a non-exclusive distributor for Harley-Davidson parts, accessories, apparel and licensed products.

Further, DRSB will deliver Harley-Davidson customer experience and its related programs like H.O.G. (Harley Owners
Group) in the market. “Since 2008, Harley-Davidson has established itself and grown with Malaysia’s riding community, tapping into their passion for motorcycles and the open road. “With DRSB’s rich knowledge and experience in the Malaysian automotive market, we will work closely with them to continue to deliver the Harley-Davidson brand experience to our customers,” Harley-Davidson managing director, Asia, Emerging Markets and India Sajeev Rajasekharan said in a recent statement.

DRSB chairman Rewi Hamid Bugo said the company looks forward to collaborating with the Harley-Davidson brand to bring the same spirit of adventure to Malaysia’s riding community. “We are honoured to play this important role and have put a larger local team in place to further strengthen the developments and programs that are aligned with Harley-Davidson, bringing greater value to customers,” he said.

Customers can continue to experience the Harley-Davidson brand and purchase Harley-Davidson motorcycles and related products at their nearest Harley-Davidson-authorised dealerships.

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