KUALA LUMPUR, Halal Development Corporation Bhd (HDC), under the Ministry of Investment, Trade and Industry (MITI), has signed an engagement agreement with Global Psytech Sdn Bhd (GPSB) to boost the competitiveness and resilience of halal small and medium enterprises (SMEs).
Founded in 2017, GPSB is a data technology firm specialising in behavioural and analytics solutions across industries. Under the partnership, GPSB will introduce three digital platforms: the Talent Analytic Platform, Entrepreneur Analytic Platform, and Ethics & Governance Platform.
“These tools are designed to enhance leadership skills, financial literacy, strategic thinking, and ethics and governance, all crucial for long-term business resilience,” HDC said in a statement.
HDC will promote the initiative through its Halal Integrated Platform (HIP), which connects over 13,000 industry players, to help SMEs improve performance, build strong teams, and access growth opportunities locally and internationally.
HDC CEO Hairol Ariffein Sahari.
HDC CEO Hairol Ariffein Sahari said the partnership demonstrates the agency’s commitment to supporting halal SMEs beyond certification and market access. “By focusing on organisational strength and talent development, we are equipping businesses to thrive in a competitive halal economy,” he said.
GPSB CEO Dr Haniza Yon added that leveraging AI-driven behavioural insights will help halal SMEs make better decisions, reduce risks, and grow with integrity. “Together with HDC, we are building resilient businesses capable of sustainable success globally,” she said.
The collaboration also aligns with the Halal Industry Master Plan 2030, which aims to establish Malaysia as a leading global halal hub and a significant contributor to the country’s GDP by 2030. HDC noted the initiative is expected to foster a data-driven, talent-focused, and ethically governed halal economy, strengthening Malaysia’s position in the global halal market.
