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HEARTS ON FIRE Names Johan Ye as President, APAC

HONG KONG: HEARTS ON FIRE, the renowned jewellery brand celebrated for its dazzling signature cut diamonds, has named Johan Ye as President, of Asia-Pacific. Johan, a French citizen based in Hong Kong, brings extensive luxury retail experience with a successful history of regional leadership roles. Previously, he held senior positions across leading brands in the Richemont Group in Asia Pacific, most recently serving as Managing Director, of Asia Pacific for MESSIKA. In this role, he was responsible for developing the brand across the region, overseeing key markets, and managing profit and loss.

HEARTS ON FIRE’s President of the Asia Pacific Region, John Ye

In his new capacity at HEARTS ON FIRE, Johan will supervise business and operations across the Asia Pacific region, focusing on Mainland China, Hong Kong SAR, Macau SAR, and Taiwan. He will lead efforts to drive growth and performance, directing business development, retail and wholesale operations, customer engagement, and brand marketing strategies.

This appointment is part of Hearts On Fire’s commitment to bolstering its leadership in Hong Kong, aligning with a multi-year brand transformation initiative. Rita Maltez, Global President of HEARTS ON FIRE, expressed enthusiasm about Johan’s appointment, highlighting his expertise and extensive understanding of the luxury market, which will be vital for advancing the brand’s transformation and growth in Asia Pacific.

Johan commented on his new role, stating, “I am excited to join HEARTS ON FIRE at this pivotal moment in the brand’s journey. The Asia Pacific region offers significant growth opportunities, and I am eager to collaborate with our team and partners to enhance our presence.”

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