KUALA LUMPUR, Hilton and YTL Hotels have entered into new agreements to bring Hilton’s luxury and lifestyle brands to fresh markets in Thailand and Japan.
As part of the collaboration, Rawai Phuket and Kasara Niseko Village will be added to Hilton’s LXR Hotels & Resorts portfolio, while The Green Leaf Niseko Village will be rebranded under the Tapestry Collection by Hilton. In addition, Hinode Hills Niseko Village will join the Curio Collection by Hilton.
Hilton and YTL Hotels have inked several deals to expand their luxury brands into Thailand and Japan.
All four properties, owned and developed by YTL Hotels—the hospitality arm of YTL Corp Bhd—are being repositioned as part of the group’s global luxury strategy in partnership with Hilton.
The three Niseko properties in Japan, located within Niseko Village Ski Resort at the base of Mount Annupuri, are slated to open under Hilton branding by end-2025. Meanwhile, Rawai Phuket, a 275-room resort on the southern tip of the island, is set to debut in 2027.
Clarence Tan, Hilton’s senior vice president of development for Asia Pacific, said the partnership with YTL Hotels highlights the strong conversion appeal of Hilton’s luxury and lifestyle brands, adding that the new properties will capture rising demand for adventure and unique experiences in top Asia Pacific destinations.
YTL Hotels executive director Datuk Mark Yeoh Seok Kah said the collaboration will unlock greater potential for these destinations.
“By leveraging Hilton’s world-class brands and global reach, our hotels are well-positioned to benefit from growing tourist arrivals in these vibrant markets,” he said.
