SINGAPORE: HitPay, a leading payments solution provider for businesses, has announced a strategic partnership with NPCI International Payments Limited (NIPL) to integrate India’s Unified Payments Interface (UPI) into its platform. This move enables Singapore merchants to accept UPI payments for both in-store and e-commerce transactions, further enhancing cross-border payment accessibility.
The integration provides businesses with access to over 450 million UPI users in India, offering a cost-effective alternative to traditional credit card payments. With transaction fees reduced by up to 50%, merchants stand to benefit significantly from this seamless and affordable payment option.
India has emerged as one of Singapore’s fastest-growing tourist markets, with 1.2 million Indian travelers visiting the country in 2024. The partnership ensures that these visitors can conveniently make payments using over 50 UPI-supported apps, including BHIM, Google Pay, PhonePe, and Paytm.
HitPay’s integration extends across major e-commerce platforms such as Shopify, Wix, and WooCommerce, allowing businesses to process UPI transactions effortlessly. Currently, more than 9,000 merchants in Singapore have already enabled UPI payments, particularly in retail, food and beverage, and tourism-related sectors.
This development marks a significant expansion of HitPay’s cross-border payment network, which already includes PayID in Australia, PromptPay in Thailand, QRIS in Indonesia, QR Ph in the Philippines, VietQR in Vietnam, and WeChat Pay in China. Looking ahead, HitPay plans to introduce DuitNow in Malaysia and additional regional payment solutions in 2025, further strengthening its footprint in Asia.
Industry Leaders Weigh In
Ritesh Shukla, Chief Executive Officer of NPCI International, emphasized the importance of UPI’s global expansion:
“We are focused on increasing UPI’s global presence to make transactions easier for Indians traveling abroad. Our partnership with HitPay expands UPI’s acceptance in Singapore, offering Indians a reliable, cost-effective payment option during their travel. This collaboration also highlights our commitment to building a globally connected payments ecosystem.”
Echoing this sentiment, Aditya Haripurkar, CEO and Co-Founder of HitPay, highlighted the significance of the integration:
“UPI has transformed India’s payment landscape with unmatched speed, simplicity, and scalability. This integration reflects HitPay’s vision to be the trusted partner for merchants in Singapore, providing seamless access to the fastest-growing markets in Asia and beyond.”
As digital payment adoption continues to rise, this partnership underscores the growing demand for efficient, low-cost, and globally connected payment solutions. HitPay’s expansion aligns with the broader trend of strengthening regional payment networks, fostering financial inclusivity, and enhancing the overall payment experience for businesses and consumers alike.
