KUALA LUMPUR: Honda Malaysia has named Narushi Yazaki as its new managing director and chief executive officer, effective April 1, 2025. He succeeds Hironobu Yoshimura, who helmed the company for the past three years.
In a statement, Honda Malaysia said Yazaki brings more than 25 years of experience within the Honda global network, having held senior leadership positions in Japan, Thailand, and the United States.
Prior to his appointment in Malaysia, Yazaki was with Honda Motor Co Ltd’s corporate administration operations in Tokyo.
“I am honoured to take on this responsibility in a market that plays a significant role in Honda’s growth in the Asia and Oceania region. I look forward to building on the strong foundation laid by my predecessors to further grow Honda Malaysia,” Yazaki said.
The company also announced that Yoshimura has taken on a new role at Honda’s Tokyo headquarters as of April 1.
During his tenure, Yoshimura steered Honda Malaysia through post-pandemic challenges and helped maintain its position as the top non-national passenger vehicle brand for 11 consecutive years.
“Honda Malaysia extends its heartfelt appreciation to Mr. Yoshimura for his leadership and dedication, which have been instrumental to the company’s success,” the statement read.
— BERNAMA
