KUALA LUMPUR: Hong Leong Bank Berhad (HLB) has formed a strategic alliance with Swiss private bank Lombard Odier to enhance its HLB Private Bank and Regional Wealth Management proposition. The move marks a significant step in HLB’s transformation strategy to become Malaysia’s best-run bank, with a strong focus on innovation, sustainability, and legacy-building wealth solutions.
The partnership was formalised at HLB’s headquarters in Kuala Lumpur between Kevin Lam, HLB’s Group Managing Director and CEO, and Vincent Magnenat, Asia Group Regional Head and Global Head of Strategic Alliances at Lombard Odier. It was witnessed by key senior executives from both organisations.
“This is a transformative era for wealth management,” said Kevin Lam. “Our ambition to be the best-run bank is intertwined with empowering clients to build wealth that transcends generations. With Lombard Odier, we are charting a course for enduring wealth—combining world-class expertise with our commitment to responsibility and innovation.”
A Synergy of Global Vision and Local Expertise
The alliance brings together Lombard Odier’s global investment strategies and HLB’s deep understanding of the regional market. Clients will benefit from a sophisticated, personalised experience, including:
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Investment insights from Lombard Odier’s Chief Investment Office
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Comprehensive wealth architecture
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Bespoke advisory services focused on succession planning, sustainable investments, and generational wealth transfer
Strengthening Capabilities from Within
Alongside the alliance, HLB is also:
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Expanding its wealth management team with top-tier talent
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Launching a Wealth Academy to upskill relationship managers
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Integrating AI tools to enhance client engagement and insights
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Advancing digital capabilities and client service delivery
“Asia-Pacific’s wealth is growing rapidly, especially among high-net-worth individuals (HNWIs),” said Jeffrey Yap, Managing Director & Regional Head of Wealth Management at HLB. “This alliance enables us to deliver tailored solutions that meet the evolving complexities of wealth today—and secure legacies for the future.”
Extending Through Hong Leong Asset Management
The partnership also enhances Hong Leong Asset Management Bhd (HLAM)’s product offerings, leveraging Lombard Odier’s role as a target fund manager to bring exclusive investment strategies to Malaysian investors.
“We believe in working with the right partners who share our DNA,” said Vincent Magnenat of Lombard Odier. “In HLB, we see a shared commitment to innovation, sustainability, and legacy wealth planning. We are delighted to welcome them into our ecosystem of strategic alliances.”
