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HP Introduces New AI-Integrated Laptop Series to Make Work Even Easier!

KUALA LUMPUR: HP Inc has introduced its most comprehensive lineup of commercial and consumer AI PCs, aiming to leverage AI capabilities for enhanced productivity, creativity, and user experiences in hybrid work environments.

L-R: HP Business Director of Consumer Personal Systems, Yogesh Bhatia; HP Malaysia Managing Director, Alex Tan; HP Managing Director of Southeast Asia and Singapore, Koh Kong Meng and HP Head of Business Personal Systems, SEA Countries, Ricky Handrian.

The unveiling comes in response to a recent work survey conducted among Malaysians, revealing a significant 63% of employees anticipating a revolutionary impact of generative artificial intelligence (GenAI) on their work methodologies.

Moreover, 70% of respondents either currently employ or plan to integrate GenAI within the next year. Employers share this sentiment, with 84% of them expecting GenAI to augment flexible working arrangements.

HP Malaysia Managing Director, Alex Tan emphasised the transformative potential of AI, stating: “AI creates a level playing field ensuring that we all can be creators, innovators, and entrepreneurs.”

Tan underscored AI’s role in boosting productivity by automating tasks, thereby allowing talents nationwide to focus on higher-level creativity and innovation.

The latest HP Elite and Pro PC solutions are powered by Intel® Core™ Ultra 5 and 7 processors, featuring dedicated NPUs for optimised AI performance with Microsoft Copilot that helps improve productivity.

According to Microsoft, 57% of employees tend to spend time communicating via meetings, emails and chats while 43% spends more time on documents and spreadsheets.

With Microsoft’s Copilot, users will be able to increase their productivity rate simply by inputting prompts into the Copilot feature, which is able to summarise meeting notes, gather key information from other documents without even having to leave your working file, generate tables graphs from a tediously long documents in mere seconds!

It can even simplify your live video meetings by extracting crucial information from the conversations via a few short command prompts, ensuring that users can start taking action on the points discussed as soon as the meeting is over.

Among the offerings, HP Smart Sense stands out for its ability to anticipate and adjust to user PC behaviour and work patterns so that the device can adjust its performance based on the user’s personal working routine, ensuring an optimal balance of performance and power efficiency.

HP Elite 1000 Series G11 Notebook PCs: Offers portability, performance, and up to 21 hours of battery life. Enhanced AI capabilities result in up to 80% better graphics performance and up to 132% faster AI video editing compared to previous generations.

HP EliteBook 800 and 805 Series G11 Notebook PCs (starts at RM5,999): Tailored for enterprise knowledge workers, equipped with Intel® Core™ Ultra 5 and 7 processors for AI-driven productivity.

HP EliteBook 600 and 605 Series G11 Notebook PCs (starts at RM4,699): Crafted for corporates that need to maximise value and flexibility to equip a range of users in hybrid environments, tackling demanding business applications so work can be done efficiently and reliably.

HP ProBook 400 and 405 Series G11 Notebook PCs (starts at RM4,399): Designed for hybrid workers, offering AI-powered workflows and essential performance, with upgradeable storage and memory options.

HP Pavilion Plus PCs (starts at RM4,299): Geared towards Gen Z consumers, providing a premium computing experience tailored to their dynamic lifestyles.

HP Envy x360 Series (starts at RM4,399): Featuring a flexible design for seamless transition between work and play, equipped with built-in AI engines for enhanced performance.

HP Spectre x360 Series (starts at RM7,699): Designed to maximise AI capabilities, delivering faster multitasking and productivity improvements.

The company also introduced the Z by HP lineup (which will be available at HP.com within the year) that offers high-performance computing solutions, including the newest generation of AI HP ZBook mobile workstations that are capable of tackling demanding workflows while ensuring reliability, security, and mobility for creative professionals.

The Z by HP lineup comprises the HP ZBook Power G11, HP ZBook Fury G11, HP ZBook Studio G11 and the HP ZBook Firely G11.

Protection For Your PCs

Notably, HP puts security as top priority by introducing firmware protection against quantum computer hacks, namely the upgraded Endpoint Security Controller (ESC) chip that enhances manageability and data protection, reducing the risk of data breaches and downtime.

The HP Elite and ProBook notebooks as well as the Z by HP workstations are equipped with HP Wolf Security (HP Wolf Protect and HP Wolf Connect) for business to protect end users no matter where and how they work.

HP also launched HP Cloud Endpoint Manager SaaS32, which is purpose-built for mission-critical devices to help IT secure endpoints from threats with automated device monitoring and remediation.

Take Gaming to the Next Level

For gaming enthusiasts, HP unveils the OMEN Transcend 14 Gaming Laptop (starts at RM7,999), featuring advanced 14-inch OLED display, slim design, and light superior-grade internals for a versatile gaming experience.

The new OMEN Transcend 14 features:

  • Exceptionally vivid display for immersive gameplay with IMAX Enhanced Certified 2.8k 120Hz VRR OLED display and lattice-less sky-printed RGB keyboard.
  • Compact and portable design that weighs 1.6kg with up to 11.5 hours battery life and a type-C PD 140W adapter.
  • Redesigned chassis that utilises inbound airflow to create a pressurised zone using a vapour chamber for direct heat dissipation through rear vents, co-engineered with Intel’s dual channel flow technology.
  • The world’s first gaming laptop with audio tuned by HyperX elevates clarity and spectral balance, ensuring subtle details won’t be overshadowed by louder sounds.

HP has also updated its OMEN and Victus 16.1-inch gaming laptop PC (starts at RM7,399) with Intel® Core™ i7 HX processors.

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