KUALA LUMPUR: Global communications platform Infobip has launched a new documentary in collaboration with CBS News, chronicling its rise from a startup to becoming the first Croatian company to achieve a billion-dollar valuation—without external funding. The film highlights Infobip’s rapid growth and how its solutions have empowered some of the world’s most recognized brands to deliver seamless, conversational customer experiences that foster loyalty.
Today’s consumers expect to engage with their favorite brands on the same channels they use to communicate with family and friends—without switching between multiple apps or websites. To meet these evolving expectations, businesses must offer fluid, omnichannel interactions. Since its founding in 2006, Infobip has been a pioneer in omnichannel communication, making business-to-customer interactions more accessible and intuitive.
A prime example is Infobip’s partnership with Uber, which has been instrumental in enhancing user experience across key markets like APAC, EMEA, and LATAM, serving over 110 million users. Since 2019, Infobip has powered Uber’s number masking feature, ensuring secure, anonymous communication between drivers and passengers—achieving a 90% global call anonymization rate. Over time, this collaboration has expanded to include SMS alerts, WhatsApp messaging, and even the ability to order an Uber directly through chat.
The documentary also explores how Infobip’s cutting-edge solutions, including conversational AI and emerging messaging technologies like RCS, give brands a competitive edge.
Silvio Kutić, CEO of Infobip, shared:
“As technology and customer expectations evolve, Infobip remains at the forefront of omnichannel innovation, as demonstrated by our partnership with Uber. Through a hands-on approach, our dedicated team continues to push boundaries, delivering market-leading solutions that create effortless, conversational experiences for businesses and their customers.”
Watch Infobip’s documentary now on YouTube .
