KUALA LUMPUR: IPG Mediabrands, a media holding company under Interpublic Group, has appointed Darren Yuen as chief executive officer (CEO) in Malaysia.
Yuen takes over the role previously held by Bala Pomaleh for eight years. With his new position, Yuen is set to drive IPG Mediabrands growth.
Previously, Yuen held the role of CEO at Initiative Malaysia. He has over 27 years of experience in the industry, spending eight years within the IPG Mediabrands network in Malaysia.
Leigh Terry, CEO of IPG Mediabrands APAC, said, “I could not be more pleased to appoint the Malaysia CEO from within our own network ranks. With his passion, drive, and unsurpassed knowledge of the Malaysian media landscape, Darren embodies our commitment to craft and innovation on this strategic transformation journey.”
“Bala has spent 8.5 years building IPG Mediabrands Malaysia to the much celebrated, industry-leading media network it stands proud as today. He leaves with our thanks and appreciation for his commitment and lasting impact,” Terry added.
“I am honoured to take on the role of CEO IPG Mediabrands Malaysia. This is such an exciting time for our business, and a fantastic opportunity to empower our talented network of people to push the boundaries of how we can deliver exceptional value to our clients,” Yuen commented.
