Hong Kong is set to welcome the debut of another prominent Korean fashion brand as STAND OIL unveils its first-ever physical retail presence in the region. Following the successful regional entries of Matin Kim and Mardi Mercredi, STAND OIL will open a six-week pop-up store at K11 Art Mall from 23 June to 3 August, offering local consumers an exclusive opportunity to explore its coveted accessories.
The brand, known for its youthful and trend-forward designs, has rapidly gained popularity across Asia, bolstered by endorsements from leading K-pop figures including Yunjin of LE SSERAFIM, Joshua of SEVENTEEN, Red Velvet members Wendy and Seulgi, and Minji of NewJeans.
Designed to reflect STAND OIL’s clean and modern aesthetic, the pop-up space features a minimalist layout with a bold colour palette of white and blue. The store will spotlight both established bestsellers and new launches, including the 2025 Spring/Summer Collection under the theme “Old School, New Memory”. The retro-inspired collection infuses classic sensibilities with a contemporary edge, appealing to both loyal followers and new consumers alike.
Key items on display will include the brand’s signature styles: the Chubby Bag, a unique circular take on the bowling bag; the Baguette Bag, offering sleek practicality; and the Oblong Bag, a versatile rectangular design suitable for everyday use, including as a laptop carrier. A major highlight will be the official launch of the Fika Bag, a casual hobo silhouette featuring dual flap pockets and a flat-top structure, designed for both functionality and style.
Adding an experiential element to the retail space, the pop-up will include a Gachapon Machine, offering guests the chance to win exclusive rewards upon spending HKD 800 or more. Prizes include branded accessories such as the Hug Teddy Bear gift set, the Jamamo Pearl Necklace, and the Cube Phone Charm.
To mark the opening, a special Back-to-School Mailbox activation will take place on the first day of the pop-up. Attendees will be invited to write postcards addressed to their future selves, creating a unique and reflective experience to celebrate the upcoming academic season.
-Lifestyle Asia
