KUSKOP to Expand TikTok Shop Live Hub to Penang and Pahang to Support Local Entrepreneurs
The TikTok Shop Live Hub facility will be expanded to more states this year to help local entrepreneurs leverage digital platforms to market their products, said Entrepreneur Development and Cooperatives Minister Steven Sim Chee Keong.
Currently, there are four Live Hub facilities in Kuala Lumpur, Sabah, Kelantan, and Johor, providing entrepreneurs with live broadcasting equipment, training, and mentoring to conduct online sales on TikTok.
“This year, we will be adding Live Hub facilities in Penang and Kuantan, Pahang, and expanding existing facilities in other states so entrepreneurs nationwide can benefit,” Sim said at the launch of the TikTok Shop Bazaar Raya 2026 event.
Sim noted that online platforms like TikTok Shop provide opportunities for local entrepreneurs to increase sales, expand market reach, and adapt to current market trends. The initiative aligns with the ministry’s strategy to enhance market access for entrepreneurs under the ‘Hebatkan Perniagaan Malaysia’ mission.
The Live Hub programme is a collaboration between TikTok Shop and TEKUN Nasional, aimed at empowering entrepreneurs through an innovative e-commerce ecosystem. Sim highlighted that the platform has so far trained nearly 200,000 entrepreneurs and helped create 10 new millionaire entrepreneurs through its incubation programme.
He added that TikTok Shop supports not only young entrepreneurs but also traditional businesses, enabling them to embrace digital technology, strengthen their presence in the domestic market, and penetrate international markets.
