Digital marketing agency LOCUS-T has launched a dedicated Xiaohongshu (XHS) marketing package, enabled by a strategic partnership with UFriend Media, a Tier-1 partner of Xiaohongshu, to help Malaysian brands reach and engage younger audiences as well as penetrate the Chinese consumer market through the fast-growing platform.
Deric Wong (right), Managing Director of LOCUS-T, and Victor Liu (left), Director of Ufriend Media, signing the MOU for the Xiaohongshu (XHS) partnership.
The launch and memorandum of understanding (MOU) signing were held at LOCUS-T’s headquarters, formalising a collaboration that combines structured digital marketing strategy with platform-level expertise to support brand execution on Xiaohongshu.
Xiaohongshu has more than 300 million users globally and continues to gain traction in Malaysia, where it records over 2.5 million monthly active users. The platform is particularly popular among users aged 18 to 35, offering brands opportunities to reach this segment through discovery-led content and community-driven interactions.
As the platform prioritises peer recommendations and content discovery, early participation allows brands to build visibility and trust ahead of wider market adoption.
The newly launched LOCUS-T XHS Package provides a structured pathway for brands to establish and grow their presence on the platform. It includes brand and audience strategy aligned to XHS content formats, content planning and posting cadence, creative direction guidance, advertising and lead-generation campaigns, as well as performance tracking and reporting.
Through the partnership, UFriend Media supports campaign execution with platform expertise, access to Xiaohongshu’s creator ecosystem, and operational delivery capabilities, strengthening brands’ ability to activate campaigns effectively.
LOCUS-T Co-Founder and Managing Director Deric Wong said the launch reflects evolving audience behaviour and the agency’s service expansion.
“With the addition of Xiaohongshu to our offerings, LOCUS-T now supports clients with a more complete, end-to-end digital marketing solution, covering full-funnel strategy from visibility to engagement and conversion,” he added.
LOCUS-T currently provides digital marketing services across SEO, paid media including Google, Meta and TikTok, website design and development, as well as website maintenance. The introduction of Xiaohongshu marketing expands the agency’s capabilities, enabling clients to integrate social discovery platforms into their broader digital growth strategy.
The agency was recently recognised by the Malaysia Book of Records for achieving the “Most Active SEO Service Contracts by an Agency,” reflecting the scale of its SEO operations in Malaysia.
Established in 2000, LOCUS-T has served more than 7,000 clients across 50 industries and marked its 25th anniversary in 2025.
The MOU signing ceremony was attended by invited partners, selected clients, and senior business and marketing leaders, reflecting growing interest among Malaysian businesses in expanding their digital channel mix to reach younger markets.
