In a strategic move to strengthen its digital presence and connect with a new generation of drivers, Lotus Cars Malaysia (LCM) has appointed NP Digital, a global leader in performance marketing, as its official paid media agency.
The partnership marks a pivotal chapter in LCM’s resurgence, aligning with the brand’s ambitious plans to reintroduce the iconic British marque to the Malaysian market through a refreshed product portfolio. NP Digital will spearhead strategy, media management, and performance optimisation across key platforms including Meta (Facebook and Instagram) and Google Search, focusing on brand awareness and lead generation.
“Partnering with a brand as renowned as Lotus Cars Malaysia is a milestone that reflects the confidence global brands place in NP Digital’s ability to deliver real business outcomes,” said Marcus Siow, Senior Director of Business Development at NP Digital. “It also highlights our expanding footprint in the automotive sector.”
More than just a tactical partner, NP Digital brings a holistic approach, combining data-driven insights with compelling creative to resonate with digitally savvy, performance-driven audiences. The agency aims to build brand affinity, drive conversions, and cultivate a passionate community that celebrates innovation, sustainability, and driving excellence.
LCM, distributed under Lotus Karz Sdn Bhd, a subsidiary of Karrus Automotive Group, made a strong comeback in 2024, delivering over 200 units — led by the Eletre, the world’s first all-electric hyper-SUV. This success coincided with a record year for Malaysia’s automotive industry, which saw over 816,000 vehicles sold, marking a 2.1% year-on-year increase largely driven by rising demand for electric vehicles.
“We’re rebuilding Lotus Cars Malaysia with passion and purpose,” said Justine Ong, Head of Marketing at LCM. “That’s why we chose a partner who believes in the brand as much as we do. When you’re starting from the ground up, conviction matters just as much as capability.”
With a secured retainer through 2025 and plans for long-term collaboration, NP Digital is set to play a crucial role in translating Lotus’ legacy into a compelling digital narrative that meets the expectations of modern, eco-conscious consumers. The partnership also reinforces NP Digital’s growing presence in Southeast Asia and its reputation as the go-to agency for premium global brands.
For more information, visit www.npdigital.com and www.lotus-cars.com.my.
