KUALA LUMPUR, The Malaysia External Trade Development Corporation (Matrade) is targeting RM230 million in export sales at the 22nd China-Asean Expo (CAEXPO), which will be held from Sept 17 to 21, 2025, in Nanning, China.
This year’s Malaysian delegation comprises more than 70 organisations, including three ministries, six government agencies and a wide mix of exhibitors from diverse sectors. Led by Matrade, the Malaysia Pavilion will showcase the nation’s broad supply capabilities.
“Malaysia is well known for durian, white coffee and bird’s nest, which remain popular in the market. But our strength goes beyond that. This year, we are highlighting offerings ranging from education, healthcare, pharmaceuticals and cosmetics to construction materials, logistics solutions, technology and artificial intelligence,” said Matrade CEO Datuk Seri Mohd Mustafa Abdul Aziz in a statement.
He added that the wide representation underscores Malaysia’s readiness to meet the evolving needs of Chinese and Asean markets while positioning the country as a trusted and competitive trading partner.
To maximise Malaysia’s participation, Matrade has lined up high-impact promotional initiatives, including targeted business matching sessions, product showcases and networking programmes, all aimed at boosting brand visibility and accelerating export growth.
As part of these efforts, Matrade — together with China Construction Bank and the CAEXPO Secretariat — will organise the 7th Malaysia-China B2B Business Matching Session 2025 on Sept 16 in Nanning. The physical event, its first, will feature over 130 pre-arranged meetings between Malaysian exporters and Chinese buyers to explore new trade opportunities and partnerships.
Malaysian companies will also visit the China-Malaysia Qinzhou Industrial Park and the China-Asean Mercantile Exchange to gain first-hand insights into China’s business landscape and long-term collaboration prospects.
The CAEXPO, one of the most prominent platforms linking Asean and China, is expected to generate substantial trade and investment opportunities, with Malaysia’s participation in its 22nd edition poised to strengthen economic ties further.
