KUALA LUMPUR, Malaysia will host the 21st edition of the Malaysia International Halal Showcase (MIHAS 2025) from Sept 17 to 20 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.
In a statement today, the Malaysia External Trade Development Corporation (MATRADE) announced that five French buyers from the food & beverage and fashion sectors will be participating through its International Sourcing Programme (INSP).
“Their participation highlights the growing global recognition of halal certification as a symbol of quality, traceability, and ethical assurance for consumers of all backgrounds,” MATRADE said.
Malaysia’s Ambassador to France, Eldeen Husaini Mohd Hashim, described MIHAS as more than just a trade exhibition, calling it a global platform for innovation, sustainability, and high-quality standards.
“Halal is now seen internationally as a value-based certification system ensuring safety, cleanliness, and integrity—not only for Muslims but for all consumers. I’m pleased to see strong French participation as we continue to strengthen global halal partnerships,” he said.
Sebastien Chan Yik Sing, Economic Counsellor at the Malaysian Embassy in Paris, said MIHAS acts as a strategic gateway to the wider ASEAN region, which has a market of over 680 million people.
“French buyers can use MIHAS not only to find quality halal products but also to connect with ASEAN through Malaysia’s trusted and mature halal ecosystem,” he added.
MATRADE noted that MIHAS 2024 attracted over 43,000 visitors and generated RM4.3 billion in sales. For 2025, the target is RM4.5 billion.
Organised by MATRADE under the Ministry of Investment, Trade and Industry (MITI), MIHAS is one of the world’s largest halal trade events, bringing together participants from over 90 countries.
Themed “Pinnacle of Halal Excellence,” the 2025 edition will also feature cutting-edge AI tools through the MADANI Digital Trade (MDT) platform to boost real-time product sourcing, matchmaking, and trade connectivity.
