KUALA LUMPUR: After its first foray in the land down under, Marrybrown, the largest homegrown Halal Quick Service Restaurant (QSR), expands its footprint across Asia through an MoU signing with SP QSR and Food Services Co. Ltd and Gemilang International Limited, officiating its partnership for the opening of new Marrybrown outlets in Cambodia and Uzbekistan!
With over 40 years of franchising experience, Marrybrown aims to strengthen its international presence by opening more than 30 new outlets in Cambodia and Uzbekistan over the next five years. The rising demand for halal food presents an excellent opportunity for Marrybrown to introduce its signature crispy chicken and innovative meals infused with Malaysian flavours to these high-tourism regions.
“Our collaboration with these companies aligns perfectly with our international expansion plans. Given their extensive experience and deep knowledge of the local markets, we are optimistic that this partnership will be highly successful. This move will allow us to deliver unique dining experiences and high-quality service to new audiences,” said Dato’ Joshua Liew, Group Executive Director of Marrybrown.
Following the MoU, Marrybrown is set to launch its first outlet in Phnom Penh, Cambodia. This marks a significant milestone in establishing a new presence in Cambodia, where Marrybrown will serve its signature menu items such as crispy chicken, Nasi Lemak MB, and other beloved meals. The expansion aims to cater to the growing demand for halal-certified food options within the local community and introduce them to the unique flavours of Malaysia.
Similarly, the opening of the first Marrybrown outlet in Uzbekistan will be in Tashkent City. This exciting development will bring more halal and delicious options to the residents of Uzbekistan, marking an important step in Marrybrown’s international expansion. The new outlet will offer a diverse range of menu items, catering to the tastes of local food enthusiasts and ensuring that Marrybrown’s high standards of quality and service are maintained.
“As the demand for halal-certified food grows, Marrybrown recognises the need for more diverse dining options within communities. This expansion to Phnom Penh, Cambodia and Tashkent City, Uzbekistan, presents a prime opportunity to introduce our halal Malaysian flavours to new markets,” assured Dato’ Joshua.
Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.
