KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) is set to revolutionise the nation’s trade landscape with the launch of the MADANI Digital Trade (MDT), a cutting-edge virtual platform designed to connect Malaysian businesses with global markets.
Slated for 13 March 2025 at the Grand Ballroom, Aras 3, MITEC, Kuala Lumpur, the grand launch will be officiated by YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade & Industry (MITI). The initiative, in collaboration with Nazsoft Tech Sdn Bhd, underscores MATRADE’s commitment to empowering local exporters and SMEs with the digital tools needed to compete on a global scale.
A New Era of Digital Trade
MDT is the first-of-its-kind integrated digital trade platform, seamlessly combining business matching, an e-marketplace, market intelligence, and trade-related solutions. The platform is set to redefine how Malaysian exporters engage with international markets, offering them essential tools to thrive in today’s highly competitive digital economy.
MATRADE Chairman, YB Dato’ Seri Reezal Merican Naina Merican, highlighted the significance of this initiative:
“The launch of the MADANI Digital Trade platform marks a crucial milestone in Malaysia’s trade ecosystem. This initiative will provide businesses with unprecedented access to global buyers, enabling them to grow, scale, and thrive in an increasingly digital-driven economy.”
Echoing this sentiment, MATRADE CEO, YBhg. Datuk Mohd Mustafa Abdul Aziz, emphasized the platform’s role in accelerating digital transformation:
“MADANI Digital Trade is more than just a platform; it is a catalyst for change. By leveraging advanced technology, we are equipping Malaysian businesses with the tools to adapt to the evolving global market, reinforcing MATRADE’s commitment to fostering digital trade and international business expansion.”
What to Expect at the Launch
The launch event will bring together industry leaders, policymakers, business executives, exporters, and technology innovators. Attendees will gain valuable insights and firsthand experience with MDT’s capabilities, including:
- Live Demonstrations: Experience MDT’s innovative features, including an augmented reality showcase that allows international buyers to explore Malaysian businesses virtually.
- B2B Business Matching: Engage in exclusive business matching sessions through MATRADE’s Premium Buyers and International Sourcing Programmes (INSP).
- Expert Insights: Learn about trade financing, ESG solutions, IR4.0 advancements, and digital marketing strategies tailored for global expansion.
- Meet MIVA: Interact with MDT’s AI-powered virtual assistant, MIVA, designed to provide real-time trade assistance 24/7.
Key Dialogue Session: Navigating Global Uncertainties
Mark your calendar for 13 March 2025 at 11:00 AM and join an exclusive dialogue session titled “Navigating Global Uncertainties: Resilient Trade Strategies for Malaysian Businesses in 2025.” This panel discussion will address evolving global trade dynamics and strategies to enhance Malaysian exports through digital transformation.
Moderated by Tan Sri Datuk Dr. Rebecca Fatima Sta Maria, Executive Director of the Asia-Pacific Economic Cooperation (APEC) Secretariat, the distinguished panel includes:
- Datuk William Ng, National President, Small & Medium Enterprises Association (SAMENTA)
- Norhizam Abdul Kadir, Executive Director, Kiple Pay Sdn Bhd
- Hairil Izwar Abdul Rahman, Group Chief Digital & Technology Officer, SME Bank
- Julian Neo, Executive Director, DHL Express Malaysia
A Gateway to Global Markets
With its integration of smart trade tools, grants, training resources, and regulatory insights, MDT is set to become the ultimate gateway for Malaysian businesses aiming to expand internationally. This initiative represents a major step forward in strengthening Malaysia’s position in the global digital trade ecosystem.
Don’t miss this opportunity to be part of Malaysia’s digital trade revolution. Join the launch event and explore how MDT can propel your business onto the world stage.
