Maxim E-hailing Malaysia has signed a strategic partnership with Zlata, an insurance agency under the Sejamas Group, to expand insurance coverage among e-hailing drivers nationwide. The collaboration is part of Maxim’s ongoing efforts to strengthen driver protection by improving access to insurance solutions tailored for the gig mobility sector.
The insurance policies available through this partnership are specifically designed to protect drivers during e-hailing trips. Coverage includes incidents that occur while heading to pick up a passenger, during the ride, or when completing an order. In the event of an accident, driver injury, or vehicle damage linked to e-hailing activity, the driver receives compensation, avoiding out-of-pocket expenses that could amount to thousands of ringgit.
Beyond sales, Zlata will serve as a single support hub: coordinating towing services, preparing documents for insurance claims, and liaising with insurers to minimise vehicle downtime after an accident.
To further improve accessibility, Zlata has introduced a Buy Now, Pay Later (BNPL) scheme, enabling drivers to obtain coverage without the need for full upfront payment, making insurance more affordable for the platform’s driver-partners.
In addition, each driver who purchases a policy through the partnership receives a complimentary car battery with warranty coverage. The average battery lifespan under intensive e-hailing usage is 18–24 months, which corresponds to a mileage of 50,000–70,000 km. This support reduces the driver’s annual expenses by 200–400 ringgit. The battery is professionally installed by trained technicians, eliminating downtime due to incorrect fitting.
“Driver safety and well-being remain our top priority. This partnership allows us to work with an experienced insurance provider to offer more flexible and relevant solutions that better align with the realities of gig work,” said Mushfique Ahmed Chowdhury, Head of Legal Compliance & Government Relations, Maxim E-hailing Malaysia.
Both Maxim and Zlata are also exploring targeted outreach and educational efforts to improve driver awareness and understanding of insurance benefits.
