KUALA LUMPUR: Maybank and TikTok Shop Malaysia have partnered to introduce the ASEAN SME Upskilling and Digitalisation Programme, aiming to accelerate digital adoption among small and medium enterprises (SMEs) across the region.
According to Bernama, the initiative will kick off in Malaysia next month with a pilot programme featuring webinars, workshops, and a six-month accelerator plan to help SMEs enhance their digital capabilities.
Driving Digital Transformation for SMEs
Maybank’s Group Chief Executive Officer of Community Financial Services, Syed Ahmad Taufik Albar, highlighted that the programme is designed to equip entrepreneurs with practical experience in digital solutions, content-driven e-commerce, and account management optimisation. These skills are critical for future-proofing businesses and driving long-term growth in an increasingly digital economy.
As part of the first phase, Maybank will focus on supporting women entrepreneurs under its HERpower initiative. Currently, women-led SMEs account for 20% of the sector in Malaysia but continue to face challenges in securing funding and scaling their businesses. The bank aims to increase this share to at least 25% by 2026 through targeted financial solutions, mentorship, and business development support.
Scaling SMEs from Local to Regional Markets
TikTok Shop Malaysia’s Director of Strategic Partnerships, Nur Azre Abdul Aziz, emphasised that the platform will take both a qualitative and quantitative approach to SME development.
Beyond enhancing social media visibility, TikTok Shop will provide resources to help businesses expand from local markets to the regional stage. The platform has already facilitated success stories, with SMEs transitioning from night market stalls to online sales, physical store expansions, and participation in major regional events like the ASEAN Investment and Business Summit.
The partnership between Maybank and TikTok Shop Malaysia marks a significant step in bridging the digital gap for SMEs, equipping them with the necessary tools to thrive in a competitive digital landscape.
