The Malaysia Digital Economy Corporation (MDEC) has unveiled a suite of new initiatives aimed at elevating Malaysia’s digital creative industry, reinforcing the nation’s position as a competitive player in the global digital content space.
Among the programmes introduced are the Digital Games Testbed, Animation Shorts Challenge, and Business in Metaverse — all designed to nurture talent, cultivate innovation and enhance international market access.
MDEC chief executive officer Anuar Fariz Fadzil emphasised the sector’s potential to generate high-value employment, develop local intellectual property, and boost export revenue. “Often driven by passion and creativity, the digital creative industry attracts professionals who are deeply committed to their craft. MDEC’s programmes are designed to support these talents by encouraging them to build on their strengths, explore innovative ideas and turn their passion into commercially viable content for local and global audiences,” he said.
With these financial incentive programmes, MDEC aims to strengthen the end-to-end value chain — from talent development to content commercialisation — while encouraging innovation that aligns with Malaysia’s digital economy goals.
Since 2011, Malaysia’s digital content market has recorded significant growth, generating RM87.25 billion in revenue and RM11.18 billion in export sales. The industry has also created over 11,000 high-quality jobs for Malaysians.
Looking ahead, Anuar reaffirmed MDEC’s dedication to shaping a resilient digital ecosystem that champions local innovation and entrepreneurship. “The newly announced incentives are aimed at driving sustainable industry growth, attracting international investment and positioning Malaysia as a prominent player within the global digital creative landscape — which we already are,” he said.
The initiative comes as Malaysia continues to expand its digital economy blueprint, with MDEC playing a pivotal role in fostering a future-ready, digitally skilled workforce and a thriving creative sector anchored in innovation and global competitiveness.–BUSINESS TIMES
