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Midea and Manchester City Celebrates Continued Partnership with Launch of ‘BUY WIN FLY 2.0 Campaign

Midea Scott & English Electronics Sdn Bhd (Midea Malaysia), a subsidiary of the Forbes Global Fortune 500 company Midea China, is excited to announce the launch of its “BUY WIN FLY 2.0 Campaign,” a new initiative under its official partnership with Manchester City. This campaign marks a significant milestone in their successful collaboration and is part of Midea’s ongoing efforts to expand its global presence and boost brand visibility.

Running from now until August 31, 2024, the campaign invites all Midea customers to participate by purchasing any Midea product. To enter the grand contest, participants simply need to complete a form available on the Midea Malaysia website: https://www.midea.com/my/mancitybuywinfly2024

Three lucky winners will each receive a world-class trip for two to the UK, including a 5-day, 4-night stay with VIP access to Etihad Stadium, home of Manchester City Football Club. Additionally, runner-ups will have the chance to win Midea 4-door Inverter Quattro Refrigerators and 3-in-1 Cordless Wet and Dry Floor Washers.

Mr. Mark Tam, General Manager of Midea Malaysia, commented, “Our partnership with Manchester City has greatly enhanced our global presence and supports our mission to deliver innovative home solutions. We are excited to continue this journey with the ‘BUY WIN FLY 2.0 Campaign,’ which not only rewards our loyal customers but also highlights the extensive range of Midea’s latest IoT and Wi-Fi-enabled products.”

In conjunction with the campaign, Midea is unveiling its newest range of smart home appliances, designed to seamlessly integrate with modern AI technologies. The Midea SmartHome App allows users to control their home environment effortlessly, including air conditioners, refrigerators, washing machines, kitchen hoods and hobs, microwave ovens, and robotic vacuum cleaners, all from the convenience of their smartphones.

To further promote the campaign, Midea’s mobile truck will tour Peninsular Malaysia, visiting nine key cities and towns until the end of August 2024. This initiative will provide consumers with hands-on experience with Midea’s smart home products and detailed information on participating in the BUY WIN FLY 2.0 Campaign.

Mr. Ng Kong Chin, Honorary Chairman of Midea Malaysia, added, “In the ever-evolving home electronics industry, driven by changing consumer lifestyles, Midea remains committed to innovation and quality. Our goal is to integrate cutting-edge technology with sustainable practices, ensuring our products not only meet but exceed customer expectations. We are dedicated to expanding our global market reach and enhancing our product offerings to meet the diverse needs of modern consumers.

The “BUY WIN FLY 2.0 Campaign mobile truck schedule is as follows:

  1. 28 – 30 June 2024 | Starhill, Kuala Lumpur
  2. 5 – 7 July 2024 | Aeon Big Batu Pahat, Johor
  3. 12 – 14 July 2024 | Aeon Tebrau City, Johor
  4. 19 – 21 July 2024 | Lotus’s Penang
  5. 2 – 4 August 2024 | Siang Dewan Fair, Ipoh
  6.  8 – 11 August 2024 | Home Living Bukit Jalil, Selangor
  7. 16 – 18 August 2024 | Aeon Big Bandar Tun Hussen Onn, Selangor
  8. 23 – 25 August 2024 | IOI Mall, Puchong
  9. 30 August – 12 September 2024 | Aeon Shah Alam, Selangor

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