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Milieu Insight and FemTech Association Asia Launch New Research Providing Insights into the Femtech Landscape in Southeast Asia

SINGAPORE: Milieu Insight, the premier survey software company in Southeast Asia, and FemTech Association Asia, the region’s leading advisory and industry network dedicated to enhancing women’s health through technology solutions, are delighted to announce their strategic research partnership. This collaboration has culminated in the release of the highly anticipated 2024 report, “Insights into the Femtech Landscape in Southeast Asia (SEA).”

This comprehensive report offers an in-depth exploration of femtech adoption, awareness, and attitudes across six key Southeast Asian countries: Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam. The study covers a wide range of topics including:

– Femtech awareness and familiarity
– Usage and spending habits among current femtech users
– Future intentions of femtech non-users
– Women’s health education
– Openness in discussing women’s health issues
– Media and religious influences
– Maternal and reproductive health
– Hormonal health (menopause)

Notably, this is the first quantified measure of consumer value for femtech in each of these markets.

The report reveals that women in Southeast Asia primarily receive education on three key health topics during their upbringing: menstrual health, puberty, and sexually transmitted infections (STIs). However, discussing women’s health issues publicly is often culturally taboo, with 52% of women expressing concerns about judgment and shame.

As femtech continues to rise as a crucial sector in healthcare, this report is an invaluable resource for stakeholders, policymakers, and industry players aiming to understand and address the unique consumer perspectives within the Southeast Asian femtech landscape.

Key Findings from the Report Include:

– Insights into femtech awareness and familiarity across different demographics.
– Analysis of usage patterns and spending habits among current femtech users, highlighting preferences and trends.
– Future intentions of femtech non-users, offering valuable insights for market expansion and outreach strategies.
– Evaluation of women’s health education and the impact of societal factors such as media and religion.
– Examination of maternal and reproductive health issues and the role of technology in addressing them.
– Understanding hormonal health concerns, particularly menopause, and the demand for innovative solutions.

“We are excited to partner with FemTech Association Asia to unveil these comprehensive insights into the femtech landscape in Southeast Asia,” said Juda Kanaprach, Co-Founder and CCO at Milieu Insight. “This report not only highlights the current state of femtech adoption but also lays the groundwork for future advancements and collaborations to improve women’s health outcomes across the region. Our aim is to prioritize a localized business approach within Southeast Asia, respect cultural sensitivities, and foster strategic partnerships.”

“Empowering women to own their healthcare journey by leveraging technology is at the core of our mission at FemTech Association Asia,” said Lindsay Davis, Founder of FemTech Association Asia. “The findings of this report will inform our advisory and advocacy efforts and inspire innovation and investment in femtech solutions tailored to the unique needs of this region.”

Juda Kanaprach will present the findings from this report at FemTech Connect Asia, a pioneering roundtable event where women’s health and innovation converge in Asia. The event will be held on 20 & 21 June 2024 in Singapore, bringing together thought leaders, entrepreneurs, multinational corporate executives, investors, and enthusiasts from across Asia, all focused on the femtech industry.

The “Insights into the Femtech Landscape in Southeast Asia” report is now available for purchase on the Milieu Insight and FemTech Association Asia websites.

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