KUALA LUMPUR, Momoyo, the innovative dessert and beverage brand behind Malaysia’s first-ever flappable ice cream, is setting its sights on aggressive growth in the local market with plans to scale rapidly over the next two years.
Since entering Malaysia in April 2024, Momoyo has expanded to 120 outlets nationwide. The company now aims to grow to 200 outlets by 2025, followed by 300–400 in 2026, with the ultimate target of 600 outlets across major cities and tier-2/3 markets.
Momoyo’s expansion strategy is anchored in affordability, with its popular fruit teas and ice creams priced between RM5 and RM10, making it accessible to a wide consumer base.
“We believe Malaysia is a vibrant market for fun, affordable indulgences, and we’re confident in our ability to scale quickly while maintaining quality and creativity,” said Momoyo Malaysia general manager Alex Tan.
In addition to expanding its outlet network, Momoyo is planning to roll out six to eight new products annually. Upcoming launches will include a “Malaysian Favourites” range featuring white coffee, durian fruit tea, Milo ice cream, and lime ice beverages — all designed to capture local tastes while complementing its existing line of fruit teas and desserts.
The brand’s unique product concepts, coupled with rapid market expansion, position Momoyo as one of the fastest-growing players in Malaysia’s dessert and beverage sector.
