BENGALURU: Indian fashion e-commerce giant Myntra is taking its first steps into international retail with the launch of Myntra Global in Singapore. The platform will offer curated selections of trendy, made-in-India fashion and lifestyle products, primarily targeting the city-state’s sizeable Indian diaspora of approximately 650,000.
This strategic move marks a significant milestone for Myntra, which has built an 18-year legacy as a leading player in India’s fashion and lifestyle e-commerce space. The new venture also aligns with the Indian government’s broader vision of promoting Indian-made products on a global scale.
“Myntra Global is a milestone moment,” said Nandita Sinha, CEO of Myntra. “With our experience in serving millions of fashion-conscious customers and our strong brand partnerships, we aim to bring the vibrancy of Indian fashion to Indians abroad, beginning with Singapore.”
The new platform launches with around 35,000 styles from 100 popular Indian brands across apparel, footwear, home décor, and accessories. Shoppers in Singapore will have access to labels such as Aurelia, Global Desi, Libas, Rustorange, House of Pataudi, Chumbak, The Label Life, and many more.
Myntra had already observed organic traction from Singapore, with about 30,000 users accessing its Indian platform prior to the official launch. The company is now aiming to formalise that interest with a seamless digital shopping experience through Myntra Global, accessible via mobile web and desktop. Orders will be fulfilled in an estimated 4–7 days using third-party cross-border logistics providers.
The move not only reinforces Myntra’s intent to serve global consumers, but also promises a growth runway for Indian fashion brands aspiring to expand beyond the domestic market.
