KUCHING, A new bill to regulate e-commerce will introduce clearer definitions for all parties involved, including online marketing affiliates, to ensure fairer and more comprehensive rules, said Deputy Minister of Domestic Trade and Cost of Living Fuziah Salleh. She said talks with industry players highlighted the need to separate affiliates from sellers, as current laws treat them the same.
The e-commerce bill, expected to be tabled in March, will close gaps in existing laws and better protect the rights of all involved, said Fuziah Salleh.
“Affiliates don’t own the products — they only promote them. So, consumers shouldn’t hold affiliates accountable like sellers. The new framework will ensure fairness for all,” Fuziah said after a legal review session on e-commerce.
The bill, expected to be tabled in the Dewan Rakyat in March, will officially recognise affiliates as a separate category. This move will close gaps in existing laws, strengthen consumer protection, and ensure clearer responsibilities in the e-commerce space. She added that defining each party’s role will boost transparency, accountability, and create a fairer marketplace.
E-commerce has also seen a surge in complaints — 14,211 in 2023, 10,486 in 2024, and 4,809 recorded up to July 31 this year. Most involved undelivered goods, misleading ads, counterfeit products, and sellers using fake identities. Fuziah stressed these figures highlight the urgent need for stronger, updated legislation to protect both consumers and businesses.
