SINGAPORE: Observability platform New Relic has appointed Manivannan Govindan as its new Senior Director of Enterprise Sales for Asia. Based in Singapore, Govindan will join the company’s regional leadership team, working alongside Simon Lee, Senior Vice President of Asia Pacific and Japan; Rob Newell, Group Vice President of Customer Adoption; and Denis Maguire, Senior Director of Enterprise Sales for Australia and New Zealand.
In this new role, Govindan will be responsible for driving strategic growth and ensuring customer success across the Asian market. His appointment signals New Relic’s ongoing commitment to expanding its footprint in Asia, amid rising demand for observability tools among enterprises seeking to modernise and optimise cloud investments.
Govindan brings more than 25 years of experience in the monitoring and observability space, having held previous leadership roles at Cisco, Amazon, and CA Technologies. His deep industry knowledge and regional expertise will be pivotal as businesses across Asia Pacific increasingly adopt digital and hybrid cloud infrastructures.
“Asia is a very promising market for New Relic,” said Simon Lee, SVP of Asia Pacific and Japan at New Relic. “There is tremendous growth potential across traditional enterprises looking to modernise, as well as digital natives requiring scale and agility. With extensive experience in the Asian observability market, I couldn’t be more excited to have Manivannan join the team and take our Asian business to new heights, while delivering real value for our customers.”
The appointment comes as enterprises across Asia Pacific accelerate their digital transformation journeys, investing in cloud-native and hybrid solutions to remain competitive. According to Gartner, global end-user spending on public cloud services is expected to reach USD $723.4 billion in 2025, up from USD $595.7 billion in 2024. The firm also predicts that 90% of organisations will adopt a hybrid cloud strategy by 2027.
The New Relic Intelligent Observability Platform is positioned to help businesses navigate these complex environments by providing real-time visibility across their tech stacks, reducing tool sprawl, and improving digital experience outcomes.
“Customers in Asia are rapidly driving digital transformation and adopting multi-cloud and containerised applications, while retaining complex backends in hybrid architectures,” said Govindan. “New Relic is uniquely positioned to help Asian enterprises achieve visibility across their entire IT estates, ultimately helping them reduce complexity while ensuring the availability and performance of their digital services. I couldn’t be more excited to join the team and help demonstrate the power of the New Relic Intelligent Observability Platform.”
Govindan’s appointment follows a series of recent updates from New Relic, including enhancements to its Intelligent Observability Platform and a reimagined Partner Program aimed at fostering ecosystem growth. The programme now includes stronger incentives, improved training modules, and more accessible certifications for partners.
With over 20 new innovations and integrations, the platform’s latest updates leverage AI-powered insights to help enterprises improve uptime, manage cloud costs, and maintain business continuity.
