KUALA LUMPUR: OYO has introduced self-operated hotels in Malaysia alongside its core business strategy, aiming to open 100 new managed hotels in 2024 and partner with realtors for hotel development. The company plans to bring about 100 hotels in Malaysia under management contracts, with selected professional operators running these properties. OYO will invest in upgrading infrastructure, technology, and marketing to boost property revenue.
open 100 new managed hotels in 2024.
Realtors will benefit from assured rent, timely payments, flexible terms, and a responsive system to address concerns and suggestions. These self-operated hotels will be labelled as ‘Managed by OYO’ on the company’s app and website to highlight OYO’s hands-on management and high quality. The first of these hotels, GS Hotel in Kota Damansara, Kuala Lumpur, is already operational.
OYO is actively seeking partnerships with real estate developers to locate suitable properties for these hotels, focusing on major tourist hubs like Kuala Lumpur, Penang, and Kota Kinabalu. The initiative aims to enhance customer experiences through upgraded facilities and effective marketing.
The company will secure long-term management contracts based on revenue-sharing arrangements with property owners. OYO will provide training and ongoing support to ensure partners excel in managing these properties. This collaborative approach aims to foster economic growth through community partnerships.
Akshay Rathod, Country Head of OYO Malaysia, emphasized the company’s commitment to empowering hotel partners with innovative programs to boost revenue and competitiveness. Dato Gordev Singh, Owner of GS Hotel, praised the program for meeting their operational needs and fostering mutual growth.
OYO has streamlined its technology to help partners increase visibility and revenue. Features like Co-OYO allow partners to design promotions, while OYO 360 simplifies onboarding properties onto its platform in just 30 minutes.
