Payments Network Malaysia (PayNet) has announced a strategic partnership with Alipay+ and Weixin Pay to stimulate inbound tourist expenditure, particularly from Chinese and regional travellers, by enhancing access to digital payment services across Malaysia.
This collaboration will activate three summer campaigns integrated with the DuitNow QR ecosystem, Malaysia’s national interoperable QR code standard, which currently connects to over 2.5 million merchants. Visitors can transact directly using their existing mobile wallets without the need to download additional applications. Participating merchants include a broad spectrum of businesses, ranging from retail outlets and dining establishments to tourism service providers.
The initiative seeks to improve the convenience of cross-border payments while driving the adoption of digital solutions among micro, small and medium-sized enterprises (MSMEs) nationwide.
Alipay+ currently facilitates the use of 15 international e-wallets in Malaysia, including Alipay for users from China. PayNet reports that DuitNow QR transactions made through Alipay+ during the December 2024 travel period generated six times more revenue for local merchants compared to the same period in the previous year.
Running from 26 June to 14 July, the first of the summer campaigns features a lucky draw for AlipayCN and Alipay+ users transacting via DuitNow QR, with prizes including an all-expenses-paid trip for two to watch the Arsenal–Tottenham Hotspur match in Hong Kong.
A second initiative, “Eat, Play & Save”, operates from 15 June to 30 September, offering discounts at selected food and tourism-related merchants.
From 15 July to 15 September, Weixin Pay users will be able to collect digital badges through DuitNow QR purchases, which can be redeemed for discount vouchers. Additionally, Weixin Pay customers will benefit from preferential foreign exchange rates when using DuitNow QR in Malaysia.
PayNet projects that participating businesses could see up to a 20% uplift in sales as a result of the campaigns.
“This is what smart tourism looks like: seamless for travellers, transformative for our MSMEs. By enabling tourists to use their home wallets via DuitNow QR, we are opening up more than 2.5 million Malaysian businesses, many of them small and family-run, to global spending power. It’s a digital solution with real-world economic impact,” said Gary Yeoh, Chief Marketing Officer at PayNet.
The organisation is targeting a more than 130% year-on-year increase in DuitNow QR transactions through Alipay+ and Weixin Pay in 2025.
Payments Network Malaysia (PayNet) has announced a strategic partnership with Alipay+ and Weixin Pay to stimulate inbound tourist expenditure, particularly from Chinese and regional travellers, by enhancing access to digital payment services across Malaysia.
This collaboration will activate three summer campaigns integrated with the DuitNow QR ecosystem, Malaysia’s national interoperable QR code standard, which currently connects to over 2.5 million merchants. Visitors can transact directly using their existing mobile wallets without the need to download additional applications. Participating merchants include a broad spectrum of businesses, ranging from retail outlets and dining establishments to tourism service providers.
The initiative seeks to improve the convenience of cross-border payments while driving the adoption of digital solutions among micro, small and medium-sized enterprises (MSMEs) nationwide.
Alipay+ currently facilitates the use of 15 international e-wallets in Malaysia, including Alipay for users from China. PayNet reports that DuitNow QR transactions made through Alipay+ during the December 2024 travel period generated six times more revenue for local merchants compared to the same period in the previous year.
Running from 26 June to 14 July, the first of the summer campaigns features a lucky draw for AlipayCN and Alipay+ users transacting via DuitNow QR, with prizes including an all-expenses-paid trip for two to watch the Arsenal–Tottenham Hotspur match in Hong Kong.
A second initiative, “Eat, Play & Save”, operates from 15 June to 30 September, offering discounts at selected food and tourism-related merchants.
From 15 July to 15 September, Weixin Pay users will be able to collect digital badges through DuitNow QR purchases, which can be redeemed for discount vouchers. Additionally, Weixin Pay customers will benefit from preferential foreign exchange rates when using DuitNow QR in Malaysia.
PayNet projects that participating businesses could see up to a 20% uplift in sales as a result of the campaigns.
“This is what smart tourism looks like: seamless for travellers, transformative for our MSMEs. By enabling tourists to use their home wallets via DuitNow QR, we are opening up more than 2.5 million Malaysian businesses, many of them small and family-run, to global spending power. It’s a digital solution with real-world economic impact,” said Gary Yeoh, Chief Marketing Officer at PayNet.
The organisation is targeting a more than 130% year-on-year increase in DuitNow QR transactions through Alipay+ and Weixin Pay in 2025.
-Fintech News
