Proton Holdings Bhd and Grab Malaysia have expanded their strategic collaboration, incorporating a broader selection of Proton vehicles into Grab’s e-hailing fleet. The latest development includes the introduction of the Proton S70 and X-Series models, complemented by enhanced benefits designed to support driver-partners across the country.
Building on the success of the “Saga Power Up for Grab Driver-Partners” campaign launched in November 2024, the initiative has already recorded 220 leads and resulted in 148 Proton Saga registrations. This positive uptake reinforces the appeal of Proton’s offerings within Malaysia’s growing e-hailing sector.
The extended partnership further supports efforts to modernise the ride-hailing landscape by providing affordable, reliable, and better-equipped vehicles. Grab driver-partners now have access to a wider range of Proton models, including options under GrabCar Plus and GrabCar (6-Seater), allowing them to better tailor their services to varying customer demands.
Under this initiative, driver-partners are entitled to a comprehensive range of incentives, including cash rebates of up to RM13,000, a five per cent discount on service costs for two years or 40,000 km, and RM500 in fuel support — all designed to reduce upfront costs and enhance long-term vehicle affordability.
Proton Edar’s deputy director of sales, Ong Chee Wooi, emphasised the broader vision behind the collaboration, stating that the partnership represents a significant step forward in supporting gig economy workers.
“Our strengthened partnership with Grab Malaysia marks a crucial step in empowering the e-hailing sector. Proton is thrilled to make our S70 and premium X-series models more accessible to Grab drivers. For gig workers, this comprehensive programme extends beyond exclusive benefits to assurance of driving Proton cars. Its reliability and affordable maintenance costs are important factors for those who use cars as their primary working tools,” he said.
Grab Malaysia’s director of country operations and mobility, Rashid Shukor, echoed the sentiment, highlighting the collaboration’s role in enabling income generation while meeting rising consumer demand.
“With the expansion of our partnership – now extending to the S70 and premium X-series models – drivers now have the chance to elevate their driving experience, upgrade their vehicles, and cater to an even broader consumer base. We look forward to continuing this journey together to build a future where opportunities are accessible to all,” he said.
-The Star
