Proton Holdings Bhd has entered into a strategic partnership with Touch ‘n Go Sdn Bhd to integrate Touch ‘n Go’s RFID technology into the all-new Proton X50, marking a significant step forward in Malaysia’s connected mobility landscape.
The collaboration, formalised through the signing of a memorandum of understanding (MoU), will see every new Proton X50 rolling off the production line pre-fitted with a Touch ‘n Go RFID tag. This allows owners to immediately enjoy seamless access to Malaysia’s extensive network of RFID-enabled highways without the need for aftermarket installation or manual registration.
Zhang Qiang, Deputy CEO of Proton Edar Sdn Bhd and Prabakaran Sangarajoo, CEO of Touch ‘n Go Sdn Bhd.
Touch ‘n Go chief executive officer Praba Sangarajoo said the partnership is a testament to the innovation and capability of two homegrown Malaysian brands coming together to elevate the driving experience. “This is about making life easier for our customers. You collect your new Proton X50 from the showroom, and the RFID is already there — ready to use from day one. It’s not just smarter mobility; it’s about creating daily convenience and value for drivers across the country,” he said.
Proton Edar deputy chief executive officer Zhang Qiang said the move aligns with Proton’s mission to continually improve customer satisfaction through practical innovations. He added that the company is exploring the possibility of extending RFID integration to other models in Proton’s lineup, ensuring more customers benefit from the same level of convenience.
“With upcoming model launches, we see great potential in offering RFID fitment across more of our range. It’s a simple yet impactful step towards enhancing the ownership experience, reducing hassle, and keeping pace with the growing demand for smart, connected solutions,” Zhang said.
The partnership not only streamlines toll payment for Proton drivers but also underscores the growing role of digital technology in transforming Malaysia’s automotive sector, setting the stage for further collaborations that enhance connectivity, efficiency, and customer experience.
