SUBANG JAYA: National carmaker Perusahaan Otomobil National Sdn Bhd (Proton) is planning to launch 5 electric vehicle (EV) models that use the Global Modular Architecture (GMA) platform under its newly launched EV brand, Proton e.MAS.
Proton Edar Sdn Bhd Chief Executive Officer Roslan Abdullah said the first EV model under the new brand is set to be launched by 2025.
“We have not decided on the timeline but the first model (will be launched) very soon, it could be early 2025 or earlier.
We want to ensure the acceptance of Proton EV in the market. In terms of the volume and model, we will decide (to launch more EVs) based on the demand and acceptance by the public of Proton EVs,” Roslan said.
He said that the company would look for suitable prices to market the Proton e.MAS EVs that would benefit the public and the government.
“Apart from developing an automotive ecosystem, we are also entrusted by the government and shareholders to produce cars that are affordable for Malaysians.
“We notice most EV cars currently in the market are ranged above RM100,000 and we are looking at a suitable price range that is good for Proton, the public as well as the government,” he added.
Meanwhile, Proton CEO Dr Li Chunrong said, “This is the next step in the evaluation of the company and in the coming months, there will be additional announcements to build brand recognition and product advocacy in the run-up to the launch of the first Proton e.MAS EV in December this year.”
— BERNAMA
