KUALA LUMPUR: PUC Bhd has appointed Wayne Lim Beng Chai as group chief commercial officer (GCCO), effective immediately.
In a statement, PUC said Lim has nearly 30 years of extensive experience in the micro, small, and medium-sized enterprises (MSMEs) sector, along with a proven track record of driving growth and innovation in commercial roles.
As the founder and former group chief executive officer of Malaysia SME Media Group, Lim has been a dedicated advocate for MSMEs, working to ensure their recognition and equal opportunities within the broader business landscape.
PUC said his deep understanding of business trends and challenges in the MSME community, coupled with his entrepreneurial spirit, positions him as the ideal leader to drive PUC’s commercial strategies forward.
“His extensive experience in the MSME sector and his passion for innovation will be instrumental in executing our growth strategy. We are confident that his leadership will further enhance PUC’s commercial capabilities, especially through the expansion of Redhot Media Sdn Bhd, and help us achieve our ambitious goals,” group managing director and chief executive officer Cheong Chia Chou said.–THE STAR
