RHB Singapore has unveiled its 2025–2027 strategic roadmap, PROGRESS27, setting the stage for its enhanced role as the group’s regional growth engine under the newly established Group International Business (GIB) division.
The leadership team outlined the group’s strategy, highlighted recent performance milestones and reaffirmed its commitment to strengthening its regional footprint through Singapore.
Announced on July 18, the plan positions RHB Singapore as the lead hub for the group’s international operations, which span Cambodia, Thailand, Laos and Brunei. This move follows a robust 2024 performance, with profit before tax nearly doubling to S$98.7 million, an increase of 95.6% year-on-year. Total income rose 18.6% to S$252.6 million, and gross loans climbed 14.7% to S$8.95 billion, while sustainable financing surged 40% to S$972 million, underscoring the bank’s growing focus on green finance.
“RHB Singapore plays a pivotal role in advancing the Group’s regional agenda,” said CEO Goh Ken-Yi. “We’re strategically placed to anchor our cross-border ambitions and build synergy through PROGRESS27.”
The roadmap outlines three main goals: to be best in service, highly profitable, and responsible. To achieve these, RHB is rolling out eight transformation programmes. By 2027, the group aims to deliver a 12% return on equity, keep its cost-to-income ratio below 44.8%, and maintain a gross impaired loan ratio under 1.3%.
The newly created GIB division — now headed by former RHB Singapore CEO Danny Quah — oversees all regional operations and contributed 12% of group income in 2024, with profit before tax up 156.8% and core operating profit rising 30.4%. Singapore alone accounts for 80% of GIB’s income and has been formally designated the group’s international business hub.
Quah highlighted the impact of local market alignment: “By tailoring our strategies to local conditions and regulatory requirements, we’ve significantly enhanced our capacity to unlock regional growth.”
Beyond financials, RHB Singapore has invested heavily in customer experience and brand strength. The bank recently completed a three-year overhaul of its branches, blending a digital-first strategy with its signature Peranakan-inspired design. In 2025, it maintained the top Net Promoter Score among Singapore banks and won eight industry awards, including Mid-sized International Retail Bank of the Year and IPO Deal of the Year.
Sustainability is also a continued focus. RHB Singapore’s headquarters was recently certified as an Eco Office by the Singapore Environment Council.
“PROGRESS27 builds on our past momentum and sets a clear direction for future growth,” said Dato’ Mohd Rashid Mohamad, group managing director of RHB Banking Group. “We’re sharpening our execution focus to drive quality expansion, accelerate sustainable finance, and deliver lasting value to our stakeholders. RHB Singapore’s progress reflects the forward momentum we’re aiming to replicate across our international markets.”
