Samsung Electronics Co. has announced that its subsidiary Harman International will acquire the audio business of U.S.-based health technology company Masimo for 500 billion won (US$350 million).
The acquisition will add a range of high-end audio brands to Harman’s existing portfolio, including Bowers & Wilkins, Denon, Marantz, Polk Audio, and Definitive Technology. These will join Harman’s established lineup, which features JBL, Harman Kardon, and AKG, according to Samsung Electronics.
Masimo, known primarily for patient monitoring devices, ventured into the home audio market in 2022 with its acquisition of Sound United, the parent company of several premium audio brands, including Bowers & Wilkins.
Samsung Electronics stated that this strategic acquisition would strengthen Harman’s position in the global consumer audio market, which is projected to grow from US$60.8 billion in 2025 to US$70 billion by 2029.
Dave Rogers, president of Harman’s lifestyle division, said, “Built on a shared legacy of innovation and excellence in audio technology, this combined family of brands, together with the talented employees of both companies, will deliver complementary audio products, strengthen our value proposition and offer more choices to consumers.”
The acquisition is expected to be finalised by the end of 2025, further bolstering Harman’s standing as a leader in the premium audio segment.
–Yonhap
